- Data Science Central Weekly Digest – Dec 14
- 15 great big data articles from top news outlets
Enjoy the reading!
- Bigger Than Big Data? Mobile User Expectations
- How Data Fits in Customer Journey Mapping
Customer experience journey mapping gives a clear picture of customer behavior at every interaction point across the organization. Leveraging data in journey maps allows businesses to see the customer in 4D so they can map insight from across applications, silos, and business units.
- OLAP’s Shortest Board? New Chance for Business Computing Manufacturer
10 years ago, OLAP ushered the brilliant age of business intelligence. In the global market, it keeps growing at double digits. Enterprisers hope this new technology will help them implement the flexible and free data analysis, providing the truly valuable business decision, and telling them which are their cash cows and stars types businesses. With 10 years passed by, up to now, the splendid prospect of…
- Data Science for Better Business Decisions Formula
- Finding and keeping Big Data talent
If you’re looking to reel in the Big Data fish, make sure you have a big enough boat. Big Data talent is all around, but you must be in touch with the real costs of acquiring these resources if…
- Social Media Analytics – From White House to Corporate Boardroom
While consumers may think of social media sites like Facebook, Twitter and Foursquare as places to post musings and interact with friends, leading companies are turning them into extensions of market research departments, using advanced and predictive analytics.
Hier ein Artikel des Fobes Magazin, mit der Kernaussage: Eine IBM Studie zeigt Social Media Experten sind bei den CEOs unterrepräsentiert. Werden aber in den nächsten 5 Jahre um 57 Prozent zunehmen. Hauptgrund, Social Media Technologien ermöglichen agile und anpassbare Beziehungen zu Kunden, Lieferanten und Mitarbeiter. Damit beeinflusst Social Media alle Unternehmensbereiche. Social Media ist in diesem Kontext mehr als Twitter, Facebook und Xing.
Für angehend ‘moderne CEOs’ ist der Social Media Bereich ein Sprungbrett auf den CEO Posten.
“As CEOs ratchet up the level of openness within their organizations, they are developing collaborative environments where employees are
encouraged to speak up, exercise personal initiative, connect with fellow
collaborators, and innovate,” the IBM study concluded.
Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies. That will make their organizations more competitive and better able to adapt to sudden market changes.
Other key findings of the study include:
- The study reveals that CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century.
- Companies that outperform their peers are 30 percent more likely to identify openness – often characterized by a greater use of social media as a key enabler of collaboration and innovation – as a key influence on their organization.
- While social media is the least utilized of all customer interaction methods today, it stands to become the number two organizational engagement method within the next five years, a close second to face-to-face interactions.
- More than half of CEOs (53 percent) are planning to use technology to facilitate greater partnering and collaboration with outside organizations, while 52 percent are shifting their attention to promoting great internal collaboration.
- Championing collaborative innovation is not something CEOs are delegating to their HR leaders. According to the study findings, the business executives are interested in leading by example.
- CEOs regard interpersonal skills of collaboration (75 percent), communication (67 percent), creativity (61 percent) and flexibility (61 percent) as key drivers of employee success to operate in a more complex, interconnected environment.
- The trend toward greater collaboration extends beyond the corporation to external partnering relationships. Partnering is now at an all-time high. In 2008, slightly more than half of the CEOs IBM interviewed planned to partner extensively. Now, more than two-thirds intend to do so.
- CEOs are most focused on gaining insights into their customers. Seventy-three percent of CEOs are making significant investments in their organizations’ ability to draw meaningful customer insights from available data.
I’ve often held IBM as the best example of a Social Business and a company to emulate rather than Apple. I believe this study and the analysis behind it, reinforces that view.
The IBM study shows that CEOs and the companies they manage must constantly evolve to stay competitive. Partners, suppliers, employees and customers want CEOs to communicate with them on a personal level to build trust and to help align them to the organization’s strategy. There is a lot at stake here. And if CEOs continue to hide in their Ivory Towers under the guise of some old command and control mentality, the next chapter in their career might be written somewhere else.
No one wants that.
Source and all Rights: Fobes Magazin