How to automate your twitter strategy

We all need to be social today. But when to find the time? Everyday we split our time up between making our clients happy and living life with our family and friends there is not much room for something else. That’s why I developed a strategy that utilises technology to automate my “social life”. This strategy is how you get and keep  over 2000 followers at lightning speed.

This is based on the twitter recomendation from my fellow IBMer Michelle (follow her @MCooke2013) with addtional hacks I found out in my last 2 Month.

Getting Started

  1. Start by looking at what others are doing.
  2. Create your account on twitter.com.

Note: Do not create an account name with IBM in it eg. @IBMMichelle. Review IBM Social Media Guidelines for other guidance.

  1. Update your profile to include #hashtags relevant to the business line you support or the industries you are engaged in so that you come up in search results when others are looking for new people to follow, eg. #IBM, #Tivoli
  2. Make sure you include: “All tweets and opinions are my own” as per IBM Social Media Guidelines.
  3. Personalize your account with a picture – people relate to people.
  4. Tweet and retweet! Try to tweet a minimum of once per day.
  5. Look for interesting articles online. Many offer Tweet buttons that make it easy.
  6. Tell everyone you’re on Twitter, don’t be shy! Put it in your online profiles and your email closing.
  7. Be topical with the news of the day. eg. Earnings report, and add your comment or spin on it.

Build your following

  1. Follow as many people as you can. Go to some of the sites that you think your customers would visit such as @ITWorldca. Then see who they are following and who is following them.
  2. Read through the profiles of people to target the audience for your messaging. Pick appropriate people and follow them.
  3. Follow back your followers or you risk them unfollowing you. If you do not follow someone back it’s like saying “I am ok blasting messages at you, but I don’t really care what you have to say in return.” You can only direct message those whom you follow.
  4. Twitter has a cap of 2000 people until you get your following up to within 10 percent of that number, then you can exceed it, so you’ll need to analyze your followers.

Automate your following

  1. Sign up with http://tweepi.com and download the Tweepi v2 select all Extension for google chrome.
  2. Now use the built following strategy and use the ‘follow followers’ feature, put in the name of an account that post similar topics like you, click start following.
  3. Now you see a list of people that mentioned this account, klick the tweepi select all extension.
  4. Repeat for every page until you reach your 2000 follower max limit or there are no more people to follow.
  5. Then redo this process.
  6. You can automate this with an autoklicker.

Analyze your followers

  1. Use tweepi.com to analyse your followers.
  2. Unfollow followers who do not reciprocate and those who are no longer following you.
  3. Follow more people on Twitter until you reach your cap of 2000 set by Twitter.
  4. Repeat often (but not daily – Twitter will put your account on hold) – Michelle recommends weekly.
  5. Remember to follow back those who have followed you or risk losing them.
  6. Do this by using the “automating your following” strategy.

Other tips and tools

  1. Schedule your Tweets with Hootsuite.com.
  2. Shorten your urls with ow.ly within Hootsuite, or bit.ly, or SNIP, or IBMurl for IBM Intranet sites.
  3. Make it easier for others to Tweet with clicktotweet.com  by providing “Click to tweet icons” and messages in event and other marketing promotion emails and powerpoints so your messages can take flight; and by promoting your Tweets in Lotus Notes by pasting a Twitter icon box into your note.
  4. Add Twitter to your email signature easily here: signature.innovate.ibm.com/auth
  5. Track your Twitter influence with free sites such as klout.com and tweet.grader.com

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Der moderne CEO nutzt ‘Social Media’.

Hier ein Artikel des Fobes Magazin, mit der Kernaussage: Eine IBM Studie zeigt Social Media Experten sind bei den CEOs unterrepräsentiert. Werden aber in den nächsten 5 Jahre um 57 Prozent zunehmen. Hauptgrund, Social Media Technologien ermöglichen agile und anpassbare Beziehungen zu Kunden, Lieferanten und Mitarbeiter. Damit beeinflusst Social Media alle Unternehmensbereiche. Social Media ist in diesem Kontext mehr als Twitter, Facebook und Xing.

Für angehend ‘moderne CEOs’ ist der Social Media Bereich ein Sprungbrett auf den CEO Posten.

“As CEOs ratchet up the level of openness within their organizations, they are developing collaborative environments where employees are
encouraged to speak up, exercise personal initiative, connect with fellow
collaborators, and innovate,” the IBM study concluded.

Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies.  That will make their organizations more competitive and better able to adapt to sudden market changes.

Other key findings of the study include:

  • The study reveals that CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century.
  • Companies that outperform their peers are 30 percent more likely to identify openness – often characterized by a greater use of social media as a key enabler of collaboration and innovation – as a key influence on their organization.
  • While social media is the least utilized of all customer interaction methods today, it stands to become the number two organizational engagement method within the next five years, a close second to face-to-face interactions.
  • More than half of CEOs (53 percent) are planning to use technology to facilitate greater partnering and collaboration with outside organizations, while 52 percent are shifting their attention to promoting great internal collaboration.
  • Championing collaborative innovation is not something CEOs are delegating to their HR leaders. According to the study findings, the business executives are interested in leading by example.
  • CEOs regard interpersonal skills of collaboration (75 percent), communication (67 percent), creativity (61 percent) and flexibility (61 percent) as key drivers of employee success to operate in a more complex, interconnected environment.
  • The trend toward greater collaboration extends beyond the corporation to external partnering relationships. Partnering is now at an all-time high. In 2008, slightly more than half of the CEOs IBM interviewed planned to partner extensively. Now, more than two-thirds intend to do so.
  • CEOs are most focused on gaining insights into their customers. Seventy-three percent of CEOs are making significant investments in their organizations’ ability to draw meaningful customer insights from available data.

I’ve often held IBM as the best example of a Social Business and a company to emulate rather than Apple. I believe this study and the analysis behind it, reinforces that view.

The IBM study shows that CEOs and the companies they manage must constantly evolve to stay competitive. Partners, suppliers, employees and customers want CEOs to communicate with them on a personal level to build trust and to help align them to the organization’s strategy. There is a lot at stake here. And if CEOs continue to hide in their Ivory Towers under the guise of some old command and control mentality, the next chapter in their career might be written somewhere else.

No one wants that.

 

Source and all Rights: Fobes Magazin